Birth Journey is a small midwifery practice based in Christchurch. When the practice began, a new logo and corporate stationary was required, alongside a brochure to advertise their practice to expectant mothers.
Contemplating the logo design, it was felt that something clear and sensitive would best suit, as it would often be stacked with competitors materials. The practice had several quite inspirational statements in their material, which were picked up and used to reveal their special understanding of pregnancy and birth, which are special and intimate times of a woman’s life.
